Smarter product discovery

Discover similar products

Shopping Hero rides along while you browse and, when you ask it to, shows a clearly labeled panel of products similar to the one you're viewing — so you can explore your options before you buy.

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  1. 1
    Open any product page
    Shop like you normally would, on the stores you already use.
  2. 2
    Click the Shopping Hero widget
    It spots the product you're viewing right there on the page.
  3. 3
    Browse similar products
    We line up closely related, in-stock alternatives so you can compare your options at a glance.
  4. 4
    Click through to the retailer
    Any product you choose opens on the seller's own site, in a new tab.